Independent strategy and senior thought partnership for leadership teams and founder-led ventures building, scaling, or transforming work in the age of AI. Twenty years of enterprise transformation experience combined with a human-centered lens, built for the decisions where both innovation and humanity matter.
Established Leadership Teams
Founder-Led Ventures
Organizations on a Journey
• Proven tools tailored
for your needs
• Outcomes-based
project approach
• Insights to action
Catalysis methodology
• Proven tools tailored for your needs
• Outcomes-based project approach
• Groundswell Transformations Catalysis methodology
What’s included:
For leaders who want a trusted, proven thought partner--and someone who's in it with them and willing to roll up their sleeves for success.
We help organizations go from "technology curious" to an aligned strategy. Working closely with leadership, business functional, and technical teams, we bring a human-centric and creative solutioning approach to technology adoption.
AI Readiness & Enablement
We support organizations in leading change that lasts. Bringing structure, empathy, and creativity to every phase of transformation, our work is grounded in active practitioner certifications (Prosci, APMG, Kotter) and twenty years of real implementation experience.
Building AI readiness is both a collective and individual strategy. We work alongside leadership and cross-functional teams to align AI initiatives with organizational mission, establish governance and capabilities, and turn innovation curiosity into sustainable action.
Change Leadership & Management
Independent advisory and quality assurance for enterprise system selection, implementation, and post go-live optimization. Decades of Workday and large-system implementation experience provide the practitioner backgroud that makes the coversatios real, not theoretical.
ERP & Enterprise Systems Advisory
Senior thought partnership for founder-led organizations building in the AI, future-of-work, or transformation space. Engagements typically run six to twelve months with regular cadence, focused on go-to-market strategy, framework and solution development, and the challenges founders face when they're shaping something new.
Founder Strategy Advisory
Project sponsor engagement is the leading factor in major project success. We help project sponsors and executive teams move from oversight to active, informed leadership by clarifying roles, strengthening alignment, and mitigating risk across complex initiatives.
Executive & Sponsor Advisory
What do advisory engagements look like?
They vary in structure. Some are project-based, with a defined scope and deliverables; others are retainer relationships with a regular cadence. We shape the engagement around the decision you're facing, not a fixed package.
How long do they usually run?
It depends on the work. Founder advisory typically runs six to twelve months with monthly or bi-weekly working sessions. Executive advisory is often shorter and more intensive and is organized around a specific transformation milestone or decision point.
How do we get started?
Every engagement begins with a scoping conversation to understand your situation, your goals, and whether Groundswell is the right fit. We don't take on engagements where we don't believe we can add meaningful value.
Will I work with you directly, or a team?
Both, depending on scope. Many engagements are led directly by Carrie; others draw on Groundswell's network of strategically aligned collaborators and practitioners with complementary expertise whose involvement is shaped by the work. Either way, the practice holds to the same rigorous, human-centered standard.